TAMPA PHOTOGRAPHER BLOG

Your inside look at the Tampa photography services industry by Tampa photographer Chris Passinault

Related Blogs by Chris Passinault: C. A. Passinault Blog - Tampa Film Blog

Words and pictures by Tampa photographer Chris Passinault, lead photographer for Aurora PhotoArts Tampa Bay photography and design

"Chris Passinault is the one photographer to watch. He will change everything. Regardless of if you agree with him or not, he is one of the most talented photographers in business today with a stunning variety of business skills and experiences to back up what he does. He is a pioneer and an industry-changer who isn't afraid to tell how he see’s it. His take on the modeling industry alone will forever change how it works. He is quite possibly the most intelligent, and one of the most important people, in Florida business today. Just talking to him during our modeling photography session was well worth paying for, and the photographs turned out excellent, too."
Natalia Brenner, a fashion model from New York, New York

"The Albert Einstein of business and entertainment. A bulldog who will latch onto something and fight until he wins. The smartest person who I have ever met, a damn good photographer, a genuine renaissance man with professional skills in many professions, and someone who is truly fair and unbiased. Chris Passinault is the best friend that a professional could have, and is the worst enemy that an individual could have if you are not straight-up with him. I consider him to be a significant professional ally and a trusted friend, and if you are smart you will heed his words. If you are open to what he does and what he writes about, he will show you the future."
Gordon Smith, an entertainment executive from Los Angeles, California

"What was it - an IQ of 200 and professionally certified in over 23 professions? A professional photographer, writer, entertainer, disc jockey, event planner, filmmaker, casting director, actor, and god knows what else? At first, I didn't believe any of it. Then I met him. I talked to him. Chris Passinault is exactly what this industry needs. If he doesn't end up owning it, he will surely change it for the best, and every professional wins in each scenario. This man is indeed impressive, and everything is true. I have never met anyone like him, and sadly never will again. The most interesting person in America today."
Jennifer Coleson, an actress and model from Orlando, Florida

"Exceptionally gifted. Lethal with a camera, and one of the most talented photographers I have known. A treasure for any model and an asset for their modeling career. Chris Passinault could become the top professional in any career that he chooses. For me, I am betting that he will one day become one of the most important and respected photographers in the industry. He already leads the Tampa Bay photography industry, and he deserves it."
Laura Ryan, a model from Tampa, Florida

"My friend. He is real, and not at all fake like most people are; he is honest with you. I am glad I found him."
Kim Derring, a actor from Tampa, Florida

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Monday, April 7, 2008 - 9:18 AM - Tampa Photographer Log for Photographer Chris Passinault

I've Been Very, Very Busy

Between doing photography shoots, meeting with my attorney, meeting with my CPA, working on the new generation of service contracts, working on modeling pay vouchers and other tools for Tampa Bay Modeling / Independent Modeling, and web sites, I've been very busy. I was going to give myself Wednesday off to kick back and relax, but it is impossible. The only thing that I will have free time for on Wednesday is a nice lunch/ dinner with my good friend actress and model Sarah Bray (who I met many years ago when she was my client looking for her actor headshot photography session. Since then, we have become good friends, she went on to teach acting at acting schools, and did a project for MTV). Sarah is one of the best writers that I know, too, and will be writing for Tampa Bay Acting and Independent Acting. We're going to catch up, especially with some projects that are coming up. Speaking of writers, I am signing writers to work on the imminent Tampa Bay Photographers photographer resource web site, which will launch any day now. Some of those writers are professional photographers who, like me, actually make money in our careers and are good at what we do. There is something going on with that, too, but I am not at liberty to discuss specifics yet. Just remember that I do happen to own a photography association and that my photography company subcontracts photographers for certain photography jobs.
Projects. There are a lot of them. One of them is becoming important, and will push my talent resource web sites such as Tampa Bay Modeling, Tampa Bay Film, etc, and it now has priority. The Talent Connection Project, which launched in January of 2007 and then became idle because I was swamped in paid photography shoots, resumes again this month. I have one session planned this month and two next month, and there will be two per month until I reach my goal of ten for 2008. Each session is balanced for between ten to twelve models and talent who would participate. Requirements? Since it is a professional collaboration, all participants MUST already have the career-relevant professional modeling portfolios, composite cards, headshots, etc, and MUST have professional experience as a working professional who is working in their career. My business partners don't have a problem with me investing three days a month working on this as long as it does not undermine my photography and design business, which is doing quite well at the moment. I made my case, and the program was approved. Think about this: Does a model or an actor with updated career tools need to invest in any, and are they in the market for it? No. That's great, too, especially with all of the professional models and actors who have been lining up to work with me. I'll get to work with the professionals in a way which will not conflict with my main business. Additionally, I have some cool things for these professionals to work on, too, and they won't want to miss out on them. It will help their career and boost my efforts at the same time.
Between photography business and collaborating with professionals, this year will see the greatest numbers of photography shoots since the 2000-2002 run. I'll also gain over 100 new professional models, actors, and talent to my contact and project roster.
The Talent Connection Project is but a prelude of other things which are on the way. It will lead up to my Tampa Film Showcase monthly film festival and networking event, as well as the largest modeling, talent, and production databases in Florida.
Ahem.... Expect to see some surprising coverage of Tampa Bay Modeling and those other sites, especially on television. It's already set up, and begins next week. It will be a long-term, ongoing effort, too. Ann, Sarah, Harmony, and the others are models and talent who everyone wants to work with, and they are but a few of my large team. Oh, I almost forgot. I need to call a modeling agency this morning on behalf of a model. I also need to finish and update Tampa Bay Acting (it is almost done and only needs a few more hours of work, but I got sidetracked last week).
I have to go. I have some paperwork to finish and some clients to call. Expect another update later this week, when I will discuss segmenting photography markets, professional conflicts, business ethics, and what I am NOT doing (but people are convinced that I am). In closing, I am not undermining the marketing efforts of so-called photographers who are in no position to compete with me in any way, and I may have to address the people who are telling others that I am doing things that I am not. It no longer surprises me about the levels of insecurity and pettiness that others possess. Let's just say that I have paid my dues as a professional photographers and am one of the most experienced professional photographers in the Tampa Bay photography market. Some of these characters are simply annoying, and they get mad at me because they have no idea how to compete in a competitive market. Well, the first thing that they should do is learn how to take a professional picture. After they build a portfolio, they then need to realize that selling themselves short (i.e. pricing themselves too cheap) tends to backfire and doesn't hurt anyone but themselves. Ah, the power of perception cannot be understated or underestimated, as psychology plays a large part in this business. I am not saying that a photographer needs to overcharge, either, but knowing what is appropriate to charge for photography services says more about the professional experience of a photographer or a photography company than almost anything else, and it is as important as the professional integrity and the range of work in the photography portfolio of the photographer. The most common mistake that a new, aspiring, amateur photographer makes is in not knowing what to charge. Those who think that they can compete by underbidding other photographers are in for a big surprise; I introduced a concept a few years back which proved to be effective with keeping the bottom of the market stable, and it is about time to push it again. Many photographers lost their business the last time. It works, it has been proven, and it works as it protects the professional integrity of the photography services market. Once again, the photography-rate structure of Florida photography will stabilize, and the cycle will begin a second time. Hmmmm... Maybe I can get a good deal on some barely-used photography equipment! You give up, and go out of business, and I will purchase what you had. This may work out for me in more ways than one...... I know that the cameras and other gear will appreciate being utilized my someone who knows how to make them perform instead of being wasted by some hack of a photographer who has questionable motives. If cameras were living things, I could see one crying and trying to claw their way out of their boxes in the store. "No, no, NOOOOOOOO! Please don't sell me! Sell me to anyone- anyone but him! I don't want to get worn out taking a lifetime of bad pictures and neeeeeeked girls! Put me back in the case this instant and wait for a professional photographer to buy me! I am a high-quality camera and I deserve the proper respect!". Ah, brings a chuckle to me every time that I imagine this entertaining scenario.
Those who think that cheaper is better are about to put themselves out of business. As for myself, I see no need to drop my rates because they are fair and my photography services have a very high sell-through ratio. Why sell myself short and throw money away on services that are selling anyway?

Thursday, March 13, 2008 - 8:25 PM - Tampa Photographer Log for Photographer Chris Passinault

Updates - Everyone Loves Updates

I'll make this quick. Still busy, and am trying to get everything done with the Aurora PhotoArts move to its new server / new directories. This should be done in the next few hours.
Tampa Bay Modeling, Tampa Bay Film, and (the neglected) Tampa Bay Acting will be adjusted and updated by tomorrow. This will clear updates to resume, as they have also moved servers and the move took a few weeks (er.. months). Updates on Independent Modeling and the other Independent Sites were supposed to resume this week, but that is on hold. The sites have to be rebuilt with PHP and new design enhancements. In the long run, this is a much better deal, and worth the wait, although the wait will not be months or years. Expect updates to resume by May at the latest. Until then all of you talent out there can get your modeling / acting/ talent resources at the Tampa Bay sites.
Ah, yes, and Tampa Bay Photographers and the Tampa advertising agency Eos MediaArts web site should be up next week. This Tampa Photography Blog, too is due for some major adjustments in the next few days. It's good to be a webmaster.

Monday, March 10, 2008 - 2:16 AM - Tampa Photographer Log for Photographer Chris Passinault

It Feels Like 2006

I spent over two hours going through and adding news archives to my new Aurora PhotoArts web site last night. My mouse hand and my fingers are sore from clicking and pasting content. Yes, there was that much to go through. Hundreds of posts. Seventy-six pages! Good lord, I write a lot. I'm not even counting my regular 420 page Blog which I imported to Frontier Society from Myspace. Well, I should write a lot. I've been a professional writer far longer than with any of my other professions (My first novel was published when I was only 14, and is where "C. A. Passinault" comes in as far as my pen name, which now adorns far more than literature).
The posts which I spent so much time going through were news posts on the older Venus and Diana Class Aurora PhotoArts web sites. It was interesting from a historic standpoint, as it read like a good book. The news posts are very much written like a blog, from yours truly, and much of it contains content designed to piss off competitors who read it. My god, am I ever cocky. I tend to run my mouth (er.... keyboard) an awful lot. Good reading, but I have to tone it down. I may be right and may have a lot of great ideas, but I may go to far when I trash people and throw things in their face- behavior stemming from my days as a young, underground DJ where I did run my mouth a lot).
I am going to miss being able to rattle sabers, show the flag, and be cocky from my business site (that's what I get to do here!) The relaunched news section on the Aurora PhotoArts web site, which just moved to a new server with new directories and a new directory structure designed to bring it up to the times, has been split in two and combined with our client alert system. News will focus on press releases and company announcements, Updates will focus on new additions to the web site, and the Client Alert system, which was a stroke of genius, I must say, when it was implemented in 2006, is designed to reestablish contact with long-lost clients. Since launch, over 60% of lost contacts have contacted us and rekindled a professional relationship. One such contact, model and actress Jinelsa Rosado, was especially worth it. I had done photography projects with Jinelsa back in 2003 when she was only fifteen. Three years later, she contacted me, we resumed working together, and at 19 she was an even better model. Excellent, talented, beautiful, professional model. If it weren't for my client alert system on the web site, she would have never contacted me and some of the best photographs of my career would never have existed. The alert system has been very successful.
How did I come up with our Client Alert system? I realized one day that models and talent were going onto the Aurora PhotoArts site to look at their pictures and to show their pictures to others. After working a lot of photography shoots over many years, I also had over five hundred clients (actually, I don't know the exact number, but I do know it is much more than five hundred), and had lost touch with many of them. Some of those contacts proved impossible to find. With all those lost contacts coming to me by default by going to the web site, it made sense to add a messaging system to let them know that I would like them to contact me. It worked so well that it is now a permanent site feature for my photography clients, talent, actors, and models.
The latest service contracts, in development since last year and due out next week, should make the alert system less important, as it adds many incentives for clients to maintain a professional relationship with Aurora PhotoArts and focuses on client retention and maintaining a long-term relationship. There are many, many new features and incentives included, but I am not allowed to specify what they are here. There are ideas which are so good that they are considered to be trade secrets, and I am much too busy making money in this business and cornering the Tampa photography services market to teach my competition how to make their photography business work.
The new contracts (photography service agreements) will include the latest talent realeases, releasing the client pictures and their likeness to be used in web, print, and media marketing. Media marketing? Television commercials are coming, people, and those plans have been in the works for a while. With my production company, Dream Nine Studios, investing in HD movie cameras, lighting, sets, stage rigging, and editing gear, it won't cost much to make those television commercials, especially since I have made substantial investments in support infrastructure these past few years. I have more connections with professional models, actors, and talent that all of the Tampa modeling and talent agencies combined.; I even have casting directors and art directors coming to me for talent (although since I am NOT a licensed model and talent agency, I do not make any money from such referals. Also, I have no desire to start a modeling and talent agency, since it is an ethical conflict of interest with my photography business AND it would be against the law for me to make money as a photographer if I also owned a model and talent agency). These professional connections continue to grow, as the projects that I am creating and working on are unmatched, and there simply is nothing else out there which compares or comes close to comparing. I continue to pray for new challenges. I continue to hope hat one day I will have real competition in this photography market. No, I am not talking about the unethical Jackals who try to steal my ideas or the unprofessional moron photographers who have no business trying to be in business because they do not know what they are doing. I am talking about honorable, real professional photographer who do quality work which inspires respect- and no, no, no, I am not talking about wedding photographers who do decent wedding photography and then think that they can go off and shoot modeling portfolios and actor headshots. The photography styles, rules of photograph composition, and skillsets are as different as night and day. I've never seen a wedding photographer who was able to do modeling portfolio photography or actor headshots well (Yes, I am talking about all those TTD TrashThe Dress photographers who normally do weddings and TRY to shoot models- Wonderful wedding photographs, but bad composition and posing with the models). The ones who run business successfully doing both kinds of photography are rare (I am not good enough yet to be among them, and my portfolio does not yet have that range. I am a model shooter at the moment, and one of the best at that.), and they started out with models and talent and then moved on to weddings, and never the other way around. In my opinion, doing modeling portfolio photography and headshot photography is much more difficult and requires higher levels of skill and experience than wedding photography (your clients are much more qualified to evaluate your work and you are held to much higher standards. Models and talent know good photography that they can use, and consumers don't have a clue. Doing weddings is much more forgiving). Ironically, the less skilled wedding photography tends to pay more. So, if you are only in the photography business to make money, by all means become a wedding photographer. If you are in it for the art and because you want to become a skilled photographer who does awesome work, become a modeling portfolio photographer. It may pay less and the market isn't quite as big, but it is the road which leads to a commercial photography career, and commercial photography, my friends, is where it's at. Commercial photographers not only make more money than most wedding photographers, but the market is much larger, too.
Alrighty. Enough about nit picking the different aspects of the photography business and the fact that wedding and talent portfolio photography are different. Let it be known that I love photography and that is why I do it. It just so happens that I make good money doing it, too, and that is something that people are just going to have to accept. Photography has changed my life is ways that I never expected. I started out with no intention or plan to become a professional photographer. It just happened. I needed pictures for my marketing and creative projects, and started shooting models. I did mediocre photography for several years, working with better and better models, and around 2000 it happened. I started dating a fashion model who found me on the Internet. She was also a professional art director (according to Yahoo and Google, she is now one of the top 50 most beautiful women in America, and is listed on a top list right beside iJustine, the blonde lifecaster / video blogger / web designer/ girl who was all over the news with the large iPhone bill). The model (who is not iJustine, who I don't consider to be a model, anyway, although she is attractive and smart) started staying with me on the weekends and all we did were shoots. She was my muse, and once she taught me about composition, posing, etc, my work went pro. She made me the photographer who I am today, and I am thankful for that.
Ok, back to my blog here. It seems that Google has already indexed it, and while it is at the top of many search results, it locked on to some meta tags that I used from my photography business web site. That will have to be replaced. I am also adding a new header and some quotes, as well as fine-tuning the site layout. I can’t make it too fancy, because this needs to be able to convert to a wordpress format once I get that sorted out.
I spent a lot of money on PHP and blogging books last night. This should prove to be nice reading. I can’t go much farther with Independent Modeling and the Independent Sites without PHP. I have to get out of the rut that I am in web site design and learn all the ways of doing things.
So, why does it feel like 2006? Well, let me tell you. I started to go through those new archives, figuring that most of the ideas and plans expressed in them were outdated, and to my surprise many of them, especially from 2006, were fairly current. In many ways, I am still in 2006, and have not been able to implement many of those ideas because I have not had the time. I am too busy working and booking photography sessions. I am still in 2006, and am two years behind in my plans. While I should be caught up by summer, I have to admit that I’m even further behind in other areas. Independent Modeling and the other web sites are THREE YEARS behind, but the plans are still ahead of their time, so it’s not that bad.
I’ve just been busy.
There are other plans, too. Later this year, I will be returning to DJ’ing and event planning while working my photography career. I will also be making some films. Since photography has changed many aspects of my life and has opened my eyes to seeing things differently, it will be interesting to see how those skills enhance my other professions. Something to dream about while I sleep, I suppose.
Now I have to get some rest. I have a big day tomorrow. Goodnight.

Saturday, March 8, 2008 - 2:45 AM - Tampa Photographer Log for Photographer Chris Passinault

Web Coding

It's been busy. It is raining, too- Thank god that I didn't schedule any shoots today. Not to matter, however, as I will soon have more shoots than ever, and this year will be busier than last year's record year of photography services sales.
I should have made a webmaster log with all of the coding that I have been doing lately. With Tampa Boudoir Photography slamming the Tampa photography market, and it being a success beyond my wildest expectations, I am now going to do the following:

1. Finish the latest incarnation of my Venus Class Aurora PhotoArts Tampa Bay photography and design web site and polish it. It needs to be fully up this week for some projects.
2. Update the Tampa Bay Talent sites (Tampa Bay Modeling, Tampa Bay Acting, Tampa Bay Film, and Tampa Bay Photographers) with thumbnails and new content, and then point the old directories to their new servers (I also have some ideas of what to do with the old Tampa Hub account).
3. Finish my Eos MediaArts Tampa advertising agency web site and launch it. I have the graphics done and formatted for a Venus Class site, but this may change, as it won't take me long to do a totally new web site design if I decide to.
4. Separate the Independent sites under their individual domain names and cross link them with the Tampa Bay Talent sites.
5. Update Frontier Society.
6. Update the code and links to all web sites with a new link packet format. Oh, and reduce the content packing the bottoms of the sites so the actual content is more relevant.

Steps 1-6 should take the next two weeks. After this is done and the sites are stable, I will take some time, a few weeks to be exact, off to learn PHP and Flash. This is critical because I need both to create the next generation of web site classes, such as Revo and Mosaic (the next generation of web sites will have designs a lot different than what people have come to expect from me, as the boxy layouts will phase out and design layouts will become unlimited). I also need knowledge of PHP and PHP security to set up two special databases. Databases? Well, read on and I will explain.
As the entertainment and the modeling industries well know, Independent Modeling and the Independent Sites have been mostly dormant for the last three years. Once the Athena Class sites launched in 2005, the sites have mostly idled, and oh have, the complaint E-mails flowed. Most people, by now, have given up and forgotten the legendary Independent Modeling, figuring that it will never go anywhere or live up to its potential. Oh, how wrong they would be.
In the past three years, a lot of work has been done on the foundation to what is to come and what is planned for Independent Modeling and its sister sites. During that time, formats have been finalized, and the Athena Class site has been proven. The sites are now about to swing back to full operational capability.
This spring, all the sites will be separated into stand-alone sites and brought up to speed. The job / audition boards of the sites will be combined into one stand-alone web site, which will be Talent Online Auditions. The TALON Talent Online Reference Contact Database for talent and production professionals will be built as another stand-alone site, Talent Online Database. Both of these new sites will be Athena Class sites enhanced with PHP databases and designed to integrate with the other Independent Sites. Visitors will be able to post information on these sites, but I will take measures to avoid content-spamming / google bombing and people turning the databases into a link farm. Although visitors will be able to post links that others can click and follow, the only links that will be fully functional for site marketing will be those of official site advertisers.
This, of course, is great stuff, because the databases will take on a life of their own. I will easily be able to delete inappropriate ads every day and ban abusers, although a user-flagging system will be in the works.
I may take extra time to code and implement user accounts with passwords and the cross- reference system for activating the TALON rating system. Actually, I need to not take shortcuts, and will do it right the first time. This extra time is a given and these features will be included.
Anyway, I have to go clean the studio in a few minutes. It is still raining, too. In closing, there is a development with Independent Performer. It is due for a name change, and is expected to be one of the largest of the Independent Sites by 2009. Until then, I expect all of the sites and the databases to be fully operational by late spring, and they will exceed their potential by summer. Summer is going to be very busy around here, with the sites at their full glory and at least ten Talent Connection Project photography shoots scheduled in the next six months, working with over eighty professional models, actors, and talent (the first one for this year will be later this month). The Talent Connection Project is important for Independent Modeling, Independent Acting, and the replacement for Independent Performer, and the program has requirements, of course.
By fall, I am sure that everyone who has been disappointed by the slow progress of these prime web sites will forget about it and realize that they are back, and better than ever. They are important to me because of their search engine rankings and because of the main objective that I am working toward. I am convinced that I am right about this, and that these sites will change everything once they are at their full operational capability.
The sleeping giants are emerging from their long slumber, and they will change our world.

Tuesday, March 4, 2008 - 1:39 AM - Tampa Photographer Log for Photographer Chris Passinault

Perhaps I Need A P.R. Makeover

Jeez....... I am beginning to think that my marketing is too aggressive. There is a photographer out there who thinks that I am evil, that my photography company is ripping people off, and that I am making it impossible for them to advertise. This is not the case at all. They are really pissed off over something, however, and it led to an online meltdown with names named and completely untrue allegations.
I think that we all need to step back and relax. We all may have the wrong perspective. Let me make this clear: I am all for a fair market where all parties have the right to make a living and compete. I welcome competition, and would not do anything to undermine it. As a matter of fact, I'm the one who is pushing all of this collaborative competition, where professional photographer respect each other and work together when it benefits them while competing, too. I know that these arrangements benefit me.
Ok, I was offended when accusations were made against me concerning my business practices, and when a photographer tried to move in on my actor headshot market (I wasn't threatened by the competition, mind you, but rather offended that someone hinted that I was doing something wrong, and now they offer the same thing that I offer while continuing to offer a service which is not compatible) . It is true, and I really do believe, that you cannot mix some kinds of photography services, however, and certain photographers should really learn how this business works. You MUST segment your markets.
My ads are designed to piss off the competition, and I do believe that the negative perceptions and the fight began from those ads. Perhaps those ads work too well, as we do come off as cocky and arrogant. I will have to tone it down, I suppose.
Well, maybe I am wrong about them. I can certainly say that they are wrong about me. Perhaps communication is what we all need to get along. In my experience, communication solves many problems.
As for me, I am backing off. Fighting people is getting old, and I have shoots to do. The last thing that I need is for someone to track me down over a misunderstanding and to do something that they would regret, although Tampa Boudoir Photography steams ahead. Just remember that I have files on just about everyone in this market. Sue me and I will be sure to sue you back, and since I have successfully sued people before and keep detailed records, I am sure that my case would be much stronger than any filed against me. It should never have to come to that, however. There are better ways, and I tend not to go that route unless someone starts it.
Relax and take a step back. Cooler heads will prevail once emotions are not clouding judgment. For now, I am going to my studio theater system and my DVR so I can watch the season (series? I hope not) finale of Terminator: The Sarah Connor Chronicles. I will keep my drama fictitious from now on.

Saturday, March 1, 2008 - 1:00 AM - Tampa Photographer Log for Photographer Chris Passinault

Tampa Boudoir Photography Site Launched

I can’t believe that I put together an entire web site in two days! It was finished yesterday, but due to the leap year situation where the date shows up once every four years (not good for anniversaries) and because I wanted to polish the content, I delayed it a few hours until today. I could have rushed things and finished it in a day, but that’s not me. I am not one to skimp or to cut corners, although I have, in the past, had web sites up with outdated content or unfinished sections. I am into detail, however, and don’t like to rush or cut corners.
May I introduce to the Internet my latest web site, the Tampa Boudoir Photography site. It is a state of the art Huey Class web site, laid out and formatted exactly the same way as sister site Tampa Photography Society. Let’s compare, shall we?
The one on the top is the Tampa Boudoir Photography site. The one below it is the first Huey Class site, the Tampa Photography Society web site for my Tampa photography association. I have to say that I am very pleased with the new site. It holds its own with the first one, and has an unique look all its own.
Regarding copy (er... site content), I have achieved a rare balance between educating the site visitor and selling photography services. While sure to piss off certain photographers who read it, it may actually help some photographers because it will educate them on how risque photography services should work and should be marketed. As we all know (and models have taught me this when they shared their experiences), glamour, boudoir, and suggestive swimsuit photography is risky for the career and the marketability of a model. It needs to be approached cautiously, treated with the utmost professional respect, and needs to be kept separate from their primary modeling portfolio if they wish to continue to work as a mainstream model and to remain competitive with other professional models who have not made any compromises. Risque photography is not for beginners, and you really have to know what you are doing. It’s advanced, and for experienced professionals only. Oh, now that I think of it, the copy on the Tampa Photography Society site is so old that it has cobwebs on it! It has content which is really outdated! Why? Well, I ported the original 2004 vintage "round table" photography association content into it when I originally built it in 2006. I didn't get around to updating the content because there are some really cool ideas and projects that I didn't want anyone to know about. This will change, and I will work on bringing the elder site up to the polish of the newest one.
As we all know (well, you’re finding out now if you didn’t already know), my photography company, Aurora PhotoArts Tampa Bay photography and design, is primarily family-friendly and is not currently set up for suggestive, racy photography. My friend, Orlando photographer Craig Huey, is, and he is one of Florida’s best photographers. So, why did I do so much work on a Boudoir Photography web site when I obviously am in no position to profit from the marketing of such services? Well, it is complicated, but I will give you a simplified answer. In a nutshell, I care more about the integrity of the Tampa photography services (and photography in Florida, let’s not limit the scope, now) market than I do about (immediately) making money. Aurora PhotoArts is already doing well, and is on track for another record year, and if I do my part to help bring integrity to the photography market than all professionals, including myself, will benefit. Anyhow, I have become annoyed with the tactics of several questionable photographers marketing what they term to be “professional” boudoir photography services. I tolerated it until they made some snide remarks toward me and then tried to move in on my market. It’s then that I got together with Craig and created this new company.
So, why did I do it? To provide a professional, ethical alternative to the crap that these people are trying to trick suckers- I mean people- into booking. There is no way that these people can compete with Craig, as he is too good and his work is awesome. If I did boudoir and glamour photography, they couldn’t compete with me, either. Hell, these assholes are so insecure that they are afraid of competing with my regular photography services, which prompted the snide remarks and accusations made against me. They messed with the wrong professional photographer. The enemy of my enemy is my friend, and it is especially cool when I can help out a genuine professional who has been a good friend for years.
In fact, what makes all this work worth it is the thought of them cursing and bashing their keyboards when they are confronted with genuine, professional competition; competition which will absolutely steamroll them and their sorry-excuse for a photography business. From a scientific experiment perspective, it will be interesting as I sit back and watch the idiots react to, and attempt to counter, this new threat.
On the subject of countering, I do hope that I don’t have too much information that they may find useful on the new site. After all, none of us are in the business to help hostile photographers who have the delusional mindset that they actually have a chance of competing with us. Inj my experience all these years as a Tampa professional photographer interacting with all sorts of characters in the industry, I find such characters to be insecure and desperate to compete at all costs. These people are jackals and cannot be trusted. How many times have I been ripped off by some spineless photographer who is an aspiring competitor? Too many to count.
Consider the case of the photographer who ripped off my modeling composite card ideas and sales pitch from my Aurora PhotoArts web site in 2003, after I refused to collaborate with him. He plagiarized some really good ideas and then used them to bait an out-of-state photographer into collaborating with him. They formed an entire modeling composite card business around my ideas. Later, I contacted the photographer who he had tricked into working with him, and told him the following:

Remember those composite card ideas that this photographer used to lure you into working with him? Guess where those ideas came from? They were my ideas, and he stole them from my web site after I refused to work with him. Why did I refuse to work with him? Because I figured out that he was unethical and unprofessional after be made it clear that he did not respect models and that he was only out to make money at their expense. When he found out that I was no longer interested in collaborating with him, he decided to rape my business by going onto my site and plagiarizing my ideas. He used my ideas to trick other photographers and professionals into working with him. Of course, his actions further prove that he is unethical, and definitely cannot be trusted.
Now that you know the true source of those composite card ideas, you need to realize something. What’s that? If he did it to me, he will do it to you.

Well, people, he finally DID do it to him. He obtained access to the photographer’s business computers and stole his client list and whatever else he felt was valuable. He then moved on to someone else. If only the victimized photographer had listened to me. Well, at least they mismanaged the composite card business and it finally went out of business.
The moral of this story is to trust no one until they have earned your trust.
So, what of the asshole aspiring photographers who may learn from the Tampa Boudoir Photography web site? I won’t worry too much. There is not too much that you can do to stop unethical people from stealing from you (you can sue them, and I have succeeded in doing that before, but that’s material for another post). The saving grace, however, is that the people who steal from you seldom are able to use it to their advantage. Since they did not come up with it, most of them cannot comprehend the mechanics behind the concepts and have trouble getting it to work. They truly are stupid. In a recent incident, another photographer by the name of Jason stole one of my ads and reworked it for his photography business. The idiot didn't know how to make it work, however, and his doctored version of my ad became neutered and impotent. It failed, and since I was able to track his efforts (all of my online material have security measures interlaced into them- If you steal from me I will find out, and you don't want to be on my bad side), the only result of his unethical and unprofessional activity was that he proved to me that he could not be trusted. He played no one but himself, and now I will never work with him or give him a chance.
The funny thing is that I am far more than a photographer, and these morons don’t realize it. I also hire photographers and subcontract them into projects. I don’t know what you believe, but let it be known that one of the dumbest things that you can do in business is to piss off and alienate a potential source of work, especially one with as many professional contacts as I have earned over the years.
It’s their loss, and not mine. I gain through their stupidity and short-sightedness.
Well, I have to run. I have to spend a few minutes prepping an online ad for Tampa Boudoir Photography, and then need to finish up some things on my Aurora PhotoArts site. This weekend, I will be working on completing my advertising agency business site. Have a good weekend, everyone, and stay smart!

Thursday, February 28, 2008 - 7:00 PM - Tampa Photographer Log for Photographer Chris Passinault

Ah, took a break from coding the Tampa Boudoir Photography site today, which I started on yesterday. The site only needs the image files and the copy uploaded, and everything else is done. I ought to finish it tonight and will have it uploaded under its domain name tomorrow. Since I am primarily a location photographer and I am not set up for boudoir photography or glamour photography, the Tampa Boudoir Photography site is a joint project between myself and one of my photographers, Orlando photographer Craig Huey. I took some of his pictures (with his cooperation), and also came up with the online ad above. Nice stuff! The next site projects will be my Tampa Model Testing web site for my renewed Espy Tampa model testing and model test photography program, and the Tampa Glamour Photography site.
Took some time in the studio and looked at some of my photography archives. I lost touch with at least six models who never got their pictures. Model Charlotte Mansfield and model Stephanie Duncan are among them. I need to pull their contact files and make sure that they get their pictures.
So, this is the first official entry of my brand new Tampa Photography Blog. Why am I doing this? Well, I wanted a less formal way of sharing my love of photography with the world, and I can't do that on my business web sites. I have two other blogs, which are the official C. A. Passinault Blog and the Tampa Film Blog, but those don't focus on my main passion for photography. My main blog, the C. A. Passinault Blog, is about just about every aspect of my professional and personal life, and I share lots of my adventures and opinions there. At times, I do talk about photography and what I do as a photographer, but I wanted a photography blog where I could go into more detail about my world of photography. The Tampa Film Blog, which I have yet to work on (it may be based on the design of this one), is about indie film, the Tampa indie film scenes, Tampa film festivals, and more of those topics, topped with my opinions, of course, since I am an indie film professional, a veteran indie filmmaker, and was primarily trained in that profession long ago. The Tampa Film Blog ties in with my popular web site Tampa Bay Film and its online film festival. Oh, and for those who are wondering, I own a powerful fleet of over 35 web sites with strong search engine rankings. This is but one of these sites, and while it is too new to be found on the search engines today, it will be very popular shortly. How do I know this? Because it has been optimized to. Oh, and the reason that I am known as Chris Passinault here and not C. A. Passinault is that my associates at Aurora PhotoArts wanted me to be a more personable, marketable photographer in 2008, and my pen name, originally adopted by me back in 1988 when I became a professional writer, was too cold. As a photographer, I will be known by Chris Passinault. As an entertainment executive and writer, it will remain C. A. Passinault. Writer? You betcha. This is another reason why I now have three online blogs. As a professional writer, it is simply natural.
As a photographer, I specialize in modeling portfolio photography, model testing, actor headshot photography, and talent headshots. I am now obtaining the equipment which I will need as I move into commercial photography, but a model and talent shooter is what my first love is and what my passion will always be. Eventually, I will be doing wedding photography and all those other things, and I will tell you more about those adventures when those chapters in my career begin, but for now, expect to hear a lot about my modeling, actor, and talent photography adventures. Those are my markets here in Tampa, and so far I remain largely unchallenged, although I chuckle at the wedding, event, glamour, and boudoir photographers who try to. if you can shoot models or commercial photography, you can shoot just about anything. The reverse is rarely true. It takes talent and skill to shoot models and talent, not to mention techniques that few photographers who shoot other fields possess. Are you a wedding photographer trying to move into modeling portfolios or actor headshot photography? Please forgive me if I yawn and don't lose any sleep over your efforts.
Back in the day just before becoming a professional photographer, between 1988 to 1999, I used to write anecdotes about my shoots and the adventures that we used to get into. Although the results the photography sessions were average, at best (the quality of the photographs), they were a lot of fun. Today, as the top professional Tampa photographer, I want to add the fun elements and combine it with the photography work that I have become famous for. I now have more model and talent connections than most modeling agencies, and I am not even an agent. I also don't own a modeling agency and am not affiliated with any modeling and talent agencies. I am a photographer, and a damn good one. I am also the founder and the owner of the Tampa Photography Society, which is a Tampa photography association. There will be more about that, later, of course.
I now have to pack up computer equipment and get ready for tonight. In closing, I will include some anecdotes from the good old days. Enjoy, and welcome to my new Tampa Photography Blog! It feels good to have a voice!

The Photographer

By C. A. Passinault

“One can never tell what lies behind closed doors.”

-C. A. Passinault
December, 2001

The day was not unlike a spring day. The air was brisk, but the breeze was pleasant. The shops that lined the storefronts were busy with their affairs. There were many people. The jaded wife. The window shopper, which wasn’t always the case because the mark downs at the storefront gave leverage to temptation. The scrutinized, but well dressed, businessman. Some gentlemen moved from shop to shop in packs, the pecking order from the office hitchhiking along for lunch. Their dress was haughty, and their manner derived. The still, blue sky presented a contrast to the constant motion of the people.
It wasn’t spring, however. The climate was deceiving. It was the dead of winter.
The glass iris jockeyed for position. A prone, slender figure reflected like a silhouette off of the lense. A thin finger went down on the stocky button. A pair of hands braced the small, metal frame for the shot.
“That will be a great picture!”
One of the businessmen spoke from within his group.
Another press of the button. A wince. The rude suit moved on with his pack. The camera came down. A smile.
“We got the shot. Ready for lunch?”
“Yes, I am”.
The restaurant was more organized. Large windows let in the clear light, and well-dressed people made small talk among the subdued music that was playing. The hostess was accommodating.
“Table for two.” The gentleman said, slipping the camera into a bag.
“Smoking or none smoking?”
He looked over at his companion. She was tall, with a slender build. Her presence was elegant. She was quite striking.
He forwarded the inquiry. “It’s up to you.”
She smiled, and looked at the hostess. “Smoking, please.”
The hostess looked around the room. “It will be one moment.”
A group of people moved toward the exit. A girl maneuvered from the flock and approached them. She was quick to speak.
“You ever think of modeling? There’s this photographer, right over there, who’d love to photograph you. Here’s his card.”
He was briefly surprised. “A photographer? Where?”
The girl handed the card to his companion. She avoided eye contact with him. The model took the card, and looked it over, turning it over in her hand.
“He’s across the street, on the second floor.” The girl finally looked at him, “He’s really good, too.”
The model smiled. “I already have photographers.”
The girl wedged in. “There are so many in this area that aren’t that good. He’s from New York, and he’s now here in Ybor. You’re just the girl that he’s looking for.”
He interjected, playing to her point. He chimed in, smiling at the model. “She’s right. There are a lot of photographers who aren’t that great around here. Maybe this guy is really talented.”
The girl looked at him. “You’re her photographer?”
“Yes. For the moment.”
He took out the camera and fired off a preview on the display. He quickly returned it to its nest.
The girl re composed herself. She turned to the model again. “Oh. Well, you have his card. Give him a call if you would like to work with him.”
She left as quickly as she had come.
They looked at the card. The face of it had a picture of a car with some people in it. It was a convertible, and appeared to be going down a street toward the viewer. It was also dreadfully out of focus.
She shrugged. “What is this?”
“The girl is cashing in on referrals, no doubt.” He mused, “Looks interesting, though.”
The pair were escorted to a table. He smiled at her en route. “See, did I tell you? You are such an incredible model that everyone notices”.
She smiled back. “Thank you.”
They took their seat. He continued.
“That was kind of rude of her, though.”
“Yes, it was. How often does that happen?”
He removed his jacket and placed the camera with it at his side in the booth. He relaxed.
“A few times. Once I was at a Hops in Brandon with a model. We had some of her prints out on the table, and were looking them over. The waitress came up, and during the conversation told her that if she booked with a photographer, she would be a great model. I was like, ‘hello! What do you think these are?’”.
She laughed.
“You know, this restaurant has one of my prints. I was here with a model last January, we took a few pictures here, and I brought them the best print six weeks ago. I don’t know what they did with it.”
She looked around. “You didn’t see it in here?”
“So far, no. Want to hear something that could have been cool, though?”
“Yeah, sure!”
“Wouldn’t it have been cool if it was up over the hostess station at the door? When the girl came up to us, I could have pointed it out, and said “That’s one of my prints.”
She laughed. “That would have been cool.”
“Well, I don’t see it anywhere.”
He looked over at his bag, and continued.
“Working with a photographer, though, she would have known what a camera bag looks like.”
“Right? Rude girl.”
“It’s like the movies, and the events that we work on. I always seem to run into people like that girl when I’m out with my talent. They always seem to insult me in some way. It doesn’t happen that often, though. I find that everyone has their distinct opinion, and when they are financially motivated, manners go out the window. It’s like they don’t see the whole picture, and they try to move in on what we have going on.”
“It just show’s their lack of talent.”
He paused, reflected. “I just wish that picture would have been on the wall in here.”
“True.” She added, “But people tend to go by what they see in front of them, and not for the great things that aren’t always apparent.”
They took their time and had lunch. Upon thanking the staff and exiting the restaurant, the model went into the restroom to change into her next set of clothes. He waited for her outside the indoor entrance area, and looked down a staircase for inspiration. There had to be an angle there.
The hostess was watching him, and called him back inside.
“What is it that you do?”
He smiled. “Oh, I work with models, among other things.”
He presented a card. The hostess’ eyes lit up. She recognized a picture on the card.
“Oh, you’re that photographer! We have one of your pictures.”
He looked around. “Where?”
She smiled, accepting the card from him. “It’s framed, and is up in the back office. I really love it! We all do!”
He smiled, and glanced beside him. The model had returned, and was by his side again. “Are you ready to shoot?”
The model motioned toward the outer doors. “Always.”
He returned his attention to the hostess. “Thank you very much. Have a great day, ok?”
“You two have a merry Christmas!”
They left the restaurant, and returned to work. “You know what?”
“What is that?” The model replied.
“That was really cool. It wasn’t obvious, but it was there the entire time.”
“She really liked your work. I do, too.”
They laughed. He brought out the camera. Now, if only they could top that framed picture hanging in the restaurant office.
In the end, they did.

Shoot Log Archives (Just before turning pro)

By C. A. Passinault

“Boardwalks and Bridges”
SHOOT LOG
Monday, 18 January, 1999

This was truly an epic shoot.
Model Kristen W. joined Aurora photoarts photographer C. A. Passinault on her second ten hour shoot. Being a Holiday, neither had any previous engagements.
Kristen posed for some blue screen work, modeling for her role as Colony Alpha’s cyber hostess, Serena Staten. During breaks, she helped out with the concept and design of her alter ego, which flushed out nicely. Hours into the shoot, which began at 1PM, Passinault noticed that the evening sky was overcast, diffusing the sunlight. On a whim, the pair headed out into the wilds of Riverview. They traveled to a private community called Waterford. Passinault told Kristen about how he, Kelly, and Tabitha used to sneak back onto the community’s boardwalk on weekend nights back in 1989 and get trashed together. The gate was open, so they parked and took photo’s as they explored the now run down ruins of the boardwalk, which had fallen into disrepair. The shots, as you can see, came out rather well, as did the ones they next shot on the washed out bridge in nearby shadow run.
As night fell, the returned to the studio, polished off the Bluescreens, and Kristen relaxed with a gaming session of F-Zero X and Zelda 64 in Geomedia 3 as Passinault struck the set.

“The Crush”
SHOOT LOG
Saturday, 30 January, 1999

This time, a team of models and photographers traveled to the mine fields of moo moo land. “The Crush” was an apt title, as our models, Michael and Kristen W., looked a lot like the Actors in the movie of that same name. Kristen, however, resented being constantly compared to Alicia Silverstone.
The day began interestingly enough. It was a warm, clear Saturday morning. Haze from the blanket of cool fog that filled the countryside began to lift. The air would have been serene, almost perfect, if not for the overhead droning of a helicopter. A police helicopter. Passinault glanced out the window.
Police cruisers blocked the road leading to the studio. He was not amused. That was the road that his models would have to pass.
The police proved to be a trivial nuisance at the most, as they were looking for some toddler that had wandered off. Passinault picked up Kristen, and upon making their way through the thicket of officers, they relaxed and waited for Michael to arrive. They snacked on donuts, Kristen made a phone call to the Cayman Islands, and Passinault jammed on a a quick game of Time Pilot 84 on the Studio’s MAME 32 arcade emulator. Michael showed up, and Kristen called her friend Jolene, who was also slated to model with her that day. Jolene, unfortunately, canceled.
At that, Kristen and Passinault loaded up his mini truck and cruised into Brandon with Michael and his jeep following. They picked up Manny Torres, the other photographer, who rode with Michael, and headed off for breakfast.
To their dismay, it was to early to eat at their first choice, Hops. So, they settled for Steak and Shake. The food was- Bland. Kristen and Passinault had a laugh, though, drawing a “rest in peace” cartoon on the napkin and placing it over a dish of fries.
The conversation, however, sparkled in contrast as they bounced topics between the four of them.
The first stop after making a pit stop at the studio was a field off of Rhodine road. It was an abandoned pasture. Passinault, as a teenager back in 1986, had hiked through this very pasture. He observed that, other than the paved bridge crossing Bell Creek to the east of them, it had not changed. It was still quite beautiful. Even the dark land mines that the grazing cows had left behind had a certain charm.
Manny had brought a recorder with him, and he proceeded to interview the party as the shoot began. The models eased into the act, even to the point of dancing around to the dance mix of Party Zone RMX, which blared from a boom box.
They next traveled to the store for a quick lunch, and proceeded to the boardwalk in the Waterford community, where Kristen had posed for shots just two weeks prior. Passinault discovered that the gate was shut, and relished the thought of using the “Kelly Code”, 325, which he had learned from his highschool friend Kelly Duvall ten years before. He had told Kristen the previous shoot that, in a private community of this size, it was hard to change out codes, and the ancient code probably still worked.
To his disappointment, there was a car in front of them, which opened the gate. Passinault’s pick up and Michael’s jeep followed closely behind.
He pulled into the parking slip just inside the gate. Michael’s jeep purred in beside them. “Hey, there’s some lady behind us. She doesn’t look too happy.....”.
Manny’s voice. They looked behind them. A red Cherokee, idling off on the curb. A middle aged woman glared at them from the drivers seat, her face scrunched up into a scowl. She was well dressed, and, under normal circumstances, Passinault mused, would be attractive.
“We should leave. I don’t think she wants us here.....”
Manny’s voice again. Passinault frowned. He was right, they’d have to leave or the whole shoot would be in jeopardy. The grinch in the Cherokee would have them towed while they shot back on the boardwalk.
He cursed to Kristen as they left, pointing out the beautiful shots that they would have to miss out on. A thought spilled out. “We should have taken her picture!”. Kristen laughed.
They decided to go to a large park in Valrico to finish the shoot. Upon arriving a half hour later, the had an impromptu picnic at a table, then began shooting in an area with hills. During the shoot, a young fan begged to have his picture taken with Kristen. It was the highlight of his twelve years.
The shoot wrapped with a parting shot of Passinault posing with Michael and Kristen. They parted ways, Michael taking Manny home, and Kristen going back to the studio with Passinault. After getting a bit lost, they found their way, and Kristen started to fall asleep from exhaustion.
Upon arrival, he let Kristen take a nap as he washed the truck. He then woke his star model up, and they took pictures of her pottery on the smooth, hard lid covering the bed on the back of the pick up. That done, Passinault took her to work.

“Club Hopping”
SHOOT LOG
Saturday, 27 February, 1999

This was our first Ybor City shoot. Passinault met up with model Michael in front of the Ritz theater on Seventh Avenue. After soaking up the sites wandering the strip, the rendezvoused with Rachel Eaglin, her husband Brady, and two of her friends, Stephanie and Sonya. Their first spot was the Z Spot, where they spent a couple of hours taking pictures, and then they went back toward the Ritz, and went into the Rub.
The Rub was an unique environment for photography. Not only was it not allowed, but a fog machine kept the air hazy. Techno music thundered as Passinault circled the dance floor, “sniping” off shots of the models, and the people dancing. He was careful to keep moving between shots, as he didn’t want the Bouncers to locate him. Back at one of the bars, more pictures were taken of the group. An intoxicated woman, named “Melisa”, inquired about the concealed photography gear when she rubbed against Passinault at the bar, who, upon first inspection, did not appear to have any gear on him. “Is that a Camera, or are you just happy to see me?” . Passinault laughed. “Somehow, I had a feeling that I was going to hear that line tonight!”. Passinault took a few shots of his new “friend”, and Melisa snagged a business card off of him.
Soon after, the shoot wrapped, as the Club was becoming much too foggy to get any worthwhile pics.

Thursday, February 21, 2008 - 4:00 AM - Tampa Photographer Log for Photographer Chris Passinault

Obtained Tampa Photography Blog domain name as a way for sharing informal opinions and news on the Tampa photography scene and my adventures as a professional photographer. I'm up to my eyes in web sites and coding right now, so it will be next week before this baby can launch. This is not really an entry, as I wrote in in on February 28, retroactively, as an official note on when I obtained the domain name.

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